Case study
Diageo brand sites
TheBar.com and a white-label platform for Diageo's brand sites
- Client
- Diageo, through DEPT
- Role
- Solutions architect
- Period
- 2022 to 2025
Overview
Work on Diageo's online shop, TheBar.com, and on a white-label platform that powers Diageo brand sites, including Johnnie Walker and Tanqueray.
Diageo runs sites for dozens of drinks brands across many markets. A shared white-label platform lets each brand look like itself while sharing one codebase, one component library and one content workflow.
What I did
- Set up and connected a headless CMS with Next.js for TheBar.com, a B2C online shop
- Built features on the white-label platform behind brand sites such as Johnnie Walker and Tanqueray
- Shared components documented in Storybook, so brand teams could reuse them safely
Vladislav spent more than four years with us at DEPT, on sites for Diageo brands and Ireland's public sector, and grew from senior developer to solutions architect. He led a team on our Irish government projects, built an internal AI knowledge base on MCP, and always said early when something wouldn't work. Highly skilled, professional, and a great addition to any team.
