Case study
Hexrate
Instagram analytics SaaS with AI briefs, competitor tracking and branded reports
- Client
- Hexrate
- Role
- CTO and co-founder
- Period
- 2026 to now
The Hexrate dashboard on sample data, from the public demo.
Overview
An Instagram analytics product for creators, brands and agencies. I lead product and engineering, and rebuilt the product in 2026 around competitor tracking, AI-written daily briefs and branded client reports.
Hexrate started as a growth service. In 2026 we turned it into an analytics product: it watches an account and its competitors every day and tells the owner, in plain language, what is working and what to do next.
What I did
- A data pipeline that refreshes every tracked account daily, with automatic failover between data providers so one outage never stops the product
- Competitor tracking across posts, Reels and Stories, with a daily history for every tracked account
- AI-written daily briefs and a to-do list for each account, built on checked numbers only
- Branded client reports, delivered as PDF and as password-protected live links
- Stripe subscriptions with free trials, multi-account plans and full dunning and refund handling
- A public demo that mirrors the real app on sample data, with zero database queries
- Built with AI coding agents, with automated tests, static analysis and review on every change
As our CTO, Vladislav rebuilt Hexrate in 2026: competitor tracking, AI-written daily briefs, branded client reports and billing. He moves fast, the work holds up in production, and he's straightforward about trade-offs. Highly skilled and great to work with.
